Menzies Distribution’s smartphone app has been commended by the Institute of Grocery Distribution (IGD) for being a great example to all B2B organisations.
As part of its latest retail analysis, the IGD report details developments and trends, and rates hundreds of B2C apps based on user reviews, aesthetics, purpose and ease of use.
IGD Business Analyst and the report’s author, Abigail Lawrence, says B2B apps provide new ways of working for suppliers and retailers. She believes for B2B organisations they can deliver competitive advantage, and highlighted Menzies Distribution’s i-Menzies app as an accomplished example.
She explained: “Suppliers are now developing B2B apps to support retailers in running their businesses. Two great examples we’ve seen include P&G Shelf Help and Menzies app for newsagents.
“The Menzies app allows newsagents to manage deliveries and place additional orders using their smartphone.”
She added: “Apps began life as a bit of fun but have now evolved into tools of engagement that are driving purchase or action…. Many suppliers and retailers now equip their teams with tablets, paving the way for B2B apps which could help embed new ways of working and deliver a competitive advantage.”
The IGD recognition comes just months after The Marketer
magazine highlighted how the type of work done by Menzies Distribution is beginning to transform the B2B arena.
Menzies Distribution’s Commercial and Marketing Director, David Cooke said: “We were proud to be the first in our industry to launch a mobile app, as part of our ongoing commitment to innovation and providing excellent service.
“We are now delighted to be recognised as an industry leader by the IGD and we look forward to developing and improving our app during 2013.”