Menzies Distribution
The Launch Factory
Make a Title take off with the Launch Factory!!!
The Launch Factory has done some tremendous work for both new launches and re-launches of major titles. For example, we undertook some work for the launch of Look which launched in Feb 07.
- On the launch issue, Look increased the overall category within Superleague members by 10,600 copies and Look took a 36% market share on the first issue against competitors
- Over the next 4 issues, Look continued to hold on average 30% market share against their competitors.
The Launch Factory package includes :-
- Branded Personal Sales Package
- A4 poster
- Full details on the title including target audience and
- Allocation for 4 issues
- Incentives for all copies sold of 2 issues post launch.
- Full results for all promoted issues
For more information on how you can benefit, contact:-
John Cairns
Tel – 0131 469 4542
Email – John.Cairns@d-ciphermarketing.com orCharlie Buik
Tel – 0131 469 4622
Email – Charlie.Buik@d-ciphermarketing.com